Lepson Research Group

 

Our Mission

Lepson Research Group aids organizations by discovering gaps in customer insights through the use of qualitative, quantitative, data modeling and trend analysis. 


Services We Offer

RESEARCH SERVICES

Voice of the Customer

Net Promoter Score/Loyalty Study including mapping of results

Brand Awareness and Brand Equity Research

Advertising Recall & Effectiveness

Logo and Theme Testing

Concept Testing

Market Penetration Study

Market Development Study

Product Development Research

Hybrid Research combining Qualitative & Quantitative

Benchmark Behavior & Trend Analysis

Media Research

Attitude/Usage Studies

Product Positioning Research

Consulting Services

Brand Development

Organizational Strategy

Marketing Strategy


Working with Lepson Research Group has been greatly beneficial for Shentel. The insights and information provided are critical in the development and execution of our business strategies. The team at Lepson are fantastic to work with providing excellent communication, execution, and delivery of our survey results.
- Mark Watkins, VP of Marketing @ Shentel