Marketing Research Services

Marketing Research Services

As a full-service, custom marketing research firm, Lepson Research Group provides a variety of quantitative and qualitative marketing research services. Whether you are a provider of consumer goods, specialize in services, or target a B2B market, the importance of building a strong brand is critical to an organization’s success. From research design through data collection, analysis, and strategic implementation of the research, Lepson Research Group is your partner in understanding your customer base, target market, and marketing strategies to help your organization reach its full success potential.

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Customized Solutions To Meet Your Needs

Specific research services we offer include, but are not limited to:

  • Voice of the Customer
  • Brand Awareness & Brand Equity Research
  • Net Promoter Score (NPS)/Loyalty Studies
  • Advertising Recall & Effectiveness
  • Logo and Theme Testing
  • Market Penetration Study
  • Market Development Study
  • Product/Service Development Research
  • Business Concept Testing
  • Benchmark Behavior and Consumer Trend Analysis
  • Media Research
  • Attitude Usage Studies
  • Product Positioning Research
  • Market/Location Analysis
  • Media Strategy and Buying
  • Segmentation for Advertising Planning/Media Placement

Customized Solutions To Meet Your Needs

Specific research services we offer include, but are not limited to:

  • Voice of the Customer
  • Brand Awareness & Brand Equity Research
  • Net Promoter Score (NPS)/Loyalty Studies
  • Advertising Recall & Effectiveness
  • Logo and Theme Testing
  • Market Penetration Study
  • Market Development Study
  • Product/Service Development Research
  • Business Concept Testing
  • Benchmark Behavior and Consumer Trend Analysis
  • Media Research
  • Attitude Usage Studies
  • Product Positioning Research
  • Market/Location Analysis
  • Media Strategy and Buying
  • Segmentation for Advertising Planning/Media Placement

Testimonials

Testimonials

Let us help you discover your customers' perceptions so you can make your business success a reality.

Let us help you discover your customers' perceptions so you can make your business success a reality.

We provide services to clients throughout the United States, with our offices located in:

Colorado Springs, CO

York, PA

We provide services to clients throughout the United States, with our offices located in:

Colorado Springs, CO

York, PA