Marketing Research Services
As a full-service, custom marketing research firm, Lepson Research Group provides a variety of quantitative and qualitative marketing research services. Whether you are a provider of consumer goods, specialize in services, or target a B2B market, the importance of building a strong brand is critical to an organization’s success. From research design through data collection, analysis, and strategic implementation of the research, Lepson Research Group is your partner in understanding your customer base, target market, and marketing strategies to help your organization reach its full success potential.
Specific research services we offer include, but are not limited to:
- Voice of the Customer
- Brand Awareness & Brand Equity Research
- Net Promoter Score (NPS)/Loyalty Studies
- Advertising Recall & Effectiveness
- Logo and Theme Testing
- Market Penetration Study
- Market Development Study
- Product/Service Development Research
- Business Concept Testing
- Benchmark Behavior and Consumer Trend Analysis
- Media Research
- Attitude Usage Studies
- Product Positioning Research
- Market/Location Analysis
- Media Strategy and Buying
- Segmentation for Advertising Planning/Media Placement
Customized Solutions To Meet Your Needs
Specific research services we offer include, but are not limited to:
- Voice of the Customer
- Brand Awareness & Brand Equity Research
- Net Promoter Score (NPS)/Loyalty Studies
- Advertising Recall & Effectiveness
- Logo and Theme Testing
- Market Penetration Study
- Market Development Study
- Product/Service Development Research
- Business Concept Testing
- Benchmark Behavior and Consumer Trend Analysis
- Media Research
- Attitude Usage Studies
- Product Positioning Research
- Market/Location Analysis
- Media Strategy and Buying
- Segmentation for Advertising Planning/Media Placement

